Tuesday, October 19, 2010

Choosing a Niche for Your Writing

We all hear the word niche thrown around a lot on line, but how many of us really know what it means? In essence a niche, is a highly specialized category. Choosing a good niche for content creation -writing articles, creating videos, etc- requires a little bit of research. In my last post I mentioned choosing a topic, pretty much in passing, the gist of it was, write what you know. This is a great way to get started and gain a little confidence by having written a few short articles. To expand on this, add a little twist, write what other people want to know.

Inside every topic of interest there are dozens of sub topics that people are interested in learning more about. Take for instance the category of " Sports Memorabilia". -Google search reveals nearly 4 1/2 million results- In this vast sea of interests there are literally hundreds of sub categories. Each sport could have a category, such as baseball.

Inside baseball there are dozens of things that can be collected. One of the most common is baseball cards. To narrow it down even further we could select vintage baseball cards, but to really find a niche we would want to specialize even further with something like "Vintage rookie baseball cards". - Google search of 153 thousand sites- This is a healthy number of sites. It tells us that there is a lot of interest, but not so much competition. If you can refine it even further you have a better chance of getting noticed.

Any niche that provides several thousand sites has enough interest to have potential as a business venture. Anything between 5 and 25 thousand is ideal, high interest, not a lot of competition. Write your articles based on these types of themes and include the "key words" -your search terms- at least three to five  times throughout a 350 article for good saturation.

Check out the free trial of Market Samurai for even more help on keyword generation and finding niches. There is also good information regarding this available for free  on Challengeblog.com

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